Google UTM Builder
Make this form match your brand rules and view every campaign URL in one place. Start free trial
Free Google UTM Builder
Create clean, consistent Google campaign links fast. Built for teams still using legacy (Universal Analytics) UTMs.
Please fill out all required fields to generate your Google campaign URL.
Google Campaign URL (UTM) Parameters Explained
This table explains each Google Analytics UTM campaign parameter, with examples and best practices. Use it to keep naming consistent and make campaign reporting easier to trust in Google Analytics.
This UTM builder is best for teams still using legacy (Universal Analytics) UTMs. The biggest wins come from consistency: one source name per channel, one medium vocabulary, and campaign names that stay readable six months later.
| Parameter | Required | Example | Description |
|---|---|---|---|
| Campaign Source source | Yes | google, facebook, instagram | Where your traffic is coming from. |
| Campaign Medium medium | Yes | cpc, banner, display | What type of medium the link is used upon. |
| UTM Objective objective | Yes | awareness (aw), consideration (co), conversion (ko) | Objective is prepended to campaign name so you get a consistent UTM campaign structure like objective_campaign. |
| Campaign campaign_name | Yes | holiday_sale, summer, new_release | The specific promotion or strategy. |
| Ad Set Name adset name | No | mens_shoes, genz | Known as UTM Content. A sub-group or variant within a campaign. |
| Ad Name ad name | No | blue, family_picture | Known as UTM Term. Use clear, descriptive terms for the unique name (Note: Ad Name is combined with Date (ie "adname_date") in UTM Term). |
| Date date | No | 01 (January) | The release month of the UTM for improved segmentation. |
Need help with UTM campaign-link best practices? Read How to Build, Store, and Track UTM Campaign Links Like a Master Digital Marketer.
About UTM Smart Manager for Google Analytics: start with the free Google UTM builder, then move into Campaign URL Studio when your team needs shared rules and a personalized Google campaign URL builder. See the Google Analytics solution to understand the broader governed workflow. Want campaign data tied to creative performance? Explore Assets Studio.