Google Universal Analytics UTM Builder
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Free Google UTM Builder
Generate clean, consistent UTM links for Universal Analytics in seconds.
Use governed dropdowns and naming rules so your team stays consistent. Load the interactive builder to generate your UTM link.
Google Campaign URL (UTM) Parameters Explained
This table gives a detailed explanation and example of each Google Analytics UTM campaign parameter. Learn how this best-in-class Google Analytics UTM builder empowers marketers to create links that adhere to best practices, ensuring precise tracking and measurement of your digital marketing campaign performance directly within Google Analytics.
This builder is designed for teams still running Universal Analytics style UTMs. The biggest wins come from consistency: one source name per channel, one medium vocabulary, and campaign names that stay readable six months later.
| Parameter | Required | Example | Description |
|---|---|---|---|
| Campaign Source source | Yes | google, facebook, instagram | Where your traffic is coming from. |
| Campaign Medium medium | Yes | cpc, banner, display | What type of medium the link is used upon. |
| UTM Objective objective | Yes | awareness (aw), consideration (co), conversion (ko) | Objective is prepended to campaign name so you get a consistent UTM campaign structure like objective_campaign. |
| Campaign campaign_name | Yes | holiday_sale, summer, new_release | The specific promotion or strategy. |
| Ad Set Name adset name | No | mens_shoes, genz | Known as UTM Content. A sub-group or variant within a campaign. |
| Ad Name ad name | No | blue, family_picture | Known as UTM Term. Use clear, descriptive terms for the unique name (Note: Ad Name is combined with Date (ie "adname_date") in UTM Term). |
| Date date | No | 01 (January) | The release month of the UTM for improved segmentation. |
To learn more about UTM Marketing campaign best practices, visit How to Build, Store, and Track UTM Campaign links like a master digital marketer
About: UTM Smart Manager for Google Anayltics is the best form-builder and campaign tracker for Fortune 5000 Google marketing teams. With pre-defined naming conventions, enforced taxonomy rules, and world-class link tracking, Smart Manager helps digital marketers optimize their marketing ROI per activity (ie Campaign URL). If you're an Adobe marketer, you can also click here for the best Adobe CID Builder (or Adobe UTM Builder).